Top 2025 Supplement Trends: Gummies, Capsules, and Softgels Leading the Way
The supplement industry continues to evolve, and as we move into 2025, the market is booming with innovation, driven by changing consumer needs, new product formulations, and advanced manufacturing techniques. At Sawyer Labs, we’re at the forefront of these trends, providing businesses with premium gummies, capsules, and softgels to meet rising demand in health and wellness markets.
Let’s explore the top supplement trends to watch in 2025 and how your business can take advantage of them.
1. Gummies Dominate the Supplement Space
Gummies have become the #1 choice for consumers seeking a delicious and convenient way to take supplements. In 2025, the gummy market is expected to grow exponentially, driven by:
- Enhanced Formulations: From CBD to functional mushrooms, probiotics, and multivitamins, gummies are being tailored for specific health goals like immunity, sleep, and mental focus.
- Appealing to All Ages: While gummies are a hit among younger demographics, they’re also attracting older adults who prefer an easy-to-swallow format.
At Sawyer Labs, we specialize in custom gummy manufacturing, offering businesses the ability to create private-label gummies with unique formulations, flavors, and precise dosing. Whether you need CBD-infused gummies, wellness blends, or functional ingredient combinations, we provide fast turnaround times and GMP-certified quality.
2. Capsules for Targeted Nutrition
While gummies are growing rapidly, capsules remain a cornerstone of the supplement market. Capsules offer:
- Precision and Potency: Ideal for delivering concentrated doses of ingredients like vitamins, herbal extracts, and nootropics.
- Clean Label Appeal: Consumers increasingly prefer plant-based, gelatin-free capsules for their clean, minimal ingredient profiles.
Sawyer Labs offers custom capsule manufacturing tailored to your brand’s needs. Whether you want standard capsules or veggie capsules, we ensure high-quality production and consistent dosing to support your customers’ health goals.
3. Softgels for Specialized Delivery
Softgels continue to gain traction in 2025, especially for:
- CBD Oils and Liquid Supplements: Softgels are the preferred delivery method for oil-based ingredients due to their superior absorption.
- Convenience and Shelf Stability: Softgels are easy to swallow, durable, and maintain potency over time.
At Sawyer Labs, our softgel manufacturing capabilities allow you to create innovative products with premium formulations. From CBD softgels to targeted supplements for beauty, sleep, or sports recovery, our team works with you to ensure the highest quality product.
4. Functional Ingredients Take Center Stage
In 2025, consumers will prioritize supplements with functional benefits:
- CBD and Hemp Extracts: Gummies and softgels infused with CBD continue to soar as customers seek natural support for stress, sleep, and recovery.
- Nootropics and Adaptogens: Ingredients like ashwagandha, lion’s mane, and ginseng are trending for boosting focus, mood, and energy.
- Immunity and Gut Health: Probiotics, vitamin C, and zinc formulations remain highly popular.
By partnering with Sawyer Labs, your business can stay ahead of these trends with custom formulations for gummies, capsules, and softgels.
5. Private Label Supplements for Brand Growth
Private-label manufacturing will dominate the supplement industry in 2025 as businesses look to differentiate themselves in a competitive market. With private-label supplements, you can:
- Launch Products Under Your Own Brand: Establish a unique identity in the crowded supplement space.
- Customize Formulations to Meet Consumer Demand: Tailor your products to target specific health and wellness needs.
- Scale Quickly with a Reliable Manufacturing Partner: Accelerate your go-to-market strategy with Sawyer Labs’ expertise and efficient production processes.
At Sawyer Labs, we specialize in private-label gummies, capsules, and softgels, helping brands bring their products to market with unmatched speed and quality.
6. Sustainability Shapes Consumer Choices
In 2025, sustainability will play a crucial role in shaping consumer purchasing decisions. Eco-conscious consumers are looking for brands that prioritize:
- Sustainable Sourcing: Ingredients that are ethically and sustainably harvested.
- Eco-Friendly Packaging: Biodegradable, recyclable, or minimal packaging to reduce environmental impact.
- Transparency: Clear labeling that communicates the environmental impact and sourcing of ingredients.
Sawyer Labs is committed to sustainability. We work with businesses to develop eco-friendly supplement solutions that align with modern consumer values.
7. Personalization Drives Innovation
Consumers are increasingly seeking personalized supplement solutions that cater to their unique health goals. In 2025, advancements in technology, such as DNA testing and AI-driven health assessments, will make personalization more accessible than ever.
At Sawyer Labs, we can help you create customizable supplement lines that address specific needs, including custom blends for:
- Athletic performance
- Hormonal balance
- Stress management
- Digestive health
8. Global Expansion of Supplement Markets
The demand for supplements is growing globally, with significant opportunities in emerging markets. Regions such as Asia-Pacific and Latin America are seeing rapid adoption of health and wellness products due to rising disposable incomes and increased health awareness.
Sawyer Labs’ international shipping and compliance expertise can help your brand enter these markets seamlessly, ensuring your products meet local regulations and preferences.
Stay Ahead of the Curve with Sawyer Labs
2025 is shaping up to be a transformative year for the supplement industry, with gummies, capsules, and softgels leading the way. By embracing trends like functional ingredients, sustainability, and personalization, your brand can thrive in this competitive market.
Partner with Sawyer Labs for:
- Custom manufacturing of gummies, capsules, and softgels.
- Private-label solutions tailored to your brand.
- Expert guidance on industry trends and compliance.
Contact us today to learn how we can help your business succeed in the dynamic supplement industry of 2025.