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What Are White Label CBD Products and Why Should I Use Them?

What are white-label CBD products? White labeling is when a company purchases a product and then rebrands it to look like their own products and match their business. Many companies do this, offering the same formula under different brands, often with different prices. Let’s discuss why white labeling is a good choice for business owners. 

Everything You Need To Know About White Label CBD Products

In 2020, it was reported that over 30% of Americans had tried at least one CBD-infused product in their lifetime. If you’re one of the many trying to sell CBD products, white and private label CBD manufacturers can provide you with a quick and easy way to make traction in this saturated industry.

White Label vs. Private Label

The first thing we should do is define the difference between white and private label products. Since many people use them interchangeably, we think it’s important to make some distinctions. 

White label CBD products are standard formulas produced by a company for the purpose of reselling them to multiple sellers. Basically, the same exact product formulation can be sold under numerous different brand names. White label products are usually much cheaper because the formulas for each product aren’t customized to you alone.

On the other hand, private label CBD products are designed and created for your company and no one else’s. It is custom made according to your specification and will be only be sold under your brand name. Though this option is more expensive than white-label, many CBD companies are leaning this way because it shows they are willing to go above and beyond.

Let’s discuss some of the many benefits that come with using white label CBD for your business. 

Build Your Brand Your Way

White label CBD allows you to create your own CBD brand without worrying about manufacturing processes or how to get CBD oil for your desired products. This is an excellent option if you’re just starting in the CBD industry, especially if you’re tight on funds and aren’t sure what custom formulations you want yet. 

Building your brand is the first thing you should do as you’re getting your business off the ground. Branding your products helps you build trust with consumers and keeps them coming back for more. 

Make sure that all of your products, whether white-label or private, look the same so that consumers know which products are yours (regardless of who manufactured them!). Especially if your customers are used to your logo and label, any new product you put out should have the same look so they know they can trust it and you!

Make sure that as you’re choosing products for your white label line, you’re also doing some basic market research. You want to make sure your target audience feels represented and that your products are meeting their needs.

White-labeled CBD Products Are Usually Cheaper

White labeling CBD products are much cheaper than manufacturing your custom formulas. There are a lot of hoops to jump through when creating a manufacturing company, and you’ll have to consider FDA approval, third-party labels, COAs, and much more. 

Instead, choose a white-label manufacturer who has done all that work for you. You can trust companies like Sawyer Labs to have high-quality and safe formulas that have already been approved and sold to thousands across the globe.

We should also mention that white-label CBD products give you complete control over the pricing. When you purchase items in bulk, you’ll receive a wholesale discount which you can then pass on to your customers if you want. Selling your items for less might give you a leg up on the competition, though if you know your products will sell, you can list your items at a more luxury price (depending on your brand and image!). 

However, make sure you pay attention to the existing Recommended Retail Price (RRP) before setting your prices. Though you can deviate slightly from this amount, there’s a reason these prices are recommended — because that’s what buyers are expected to pay.

White Label CBD Products Allow You To Grow Faster

We’ve hinted at this, but white label really is the best way to fast-track your CBD business. It allows you to get started right away, investing in what you can afford and reselling products as you go. These products are already made; you’ll just need to add your branding and pricing and stick them on the shelves. 

In addition, using white label products allows you to see what your consumers gravitate towards in your early stages of selling. That way, you can start to make changes bit by bit and put out only the products you know will sell.

Let Sawyer Labs Help You With Every Step Of The Process

Are you looking for white-label CBD products and a way to grow your CBD business? Sawyer Labs might be what you’re looking for. We manufacture all of our products in-house and back up our formulas with COA (certificate of authenticity), so you know exactly what is in each product, as well as the CBD potency. Our facility is FDA-registered and cGMP certified. When you want high quality backed by high standards, without the burden of a middle man driving up your prices, then you’ve come to the right place! 

At Sawyer Labs, our production process starts with Farming because we believe knowing where your hemp comes from is one of the most critical factors to creating quality CBD products. We work with locally owned USA cannabis farmers who have a mission to create sustainable and organic products with the highest levels of cannabinoids, flavonoids, and terpenes. 

Next, we have expert extractors who use proprietary science-based techniques to take CBD from the hemp plant. Finally, we take samples of every batch at multiple stages of production so that they can be tested at a third-party lab. It’s our mission to be absolutely sure of the purity and efficacy of every CBD distillate.

Sawyer Labs has a large assortment of white label formulas for you to choose from, all developed and formulated in-house by our team of experts. We think that the key to a successful business is your CBD manufacturer’s ability to produce large quantities without compromising the final product. For example, our equipment and facility are equipped to make 64,000 pieces of CBD products in one shift. Fast turnaround times are also crucial for your company’s success. Once payment is processed and your label design has been approved, we can produce and ship your order to you within seven business days.

Are you ready to get started creating your CBD brand? Get started here, and we’ll be able to answer your questions, send you some samples, and get you in touch with one of our experts so your brand can flourish.

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